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Targeted and PPC Ads
What Are PPC (Pay-Per-Click) Ads?
Pay-per-click ads are targeted ads where advertisers are charged per click. Your ads are shown on a schedule in a targeted location and to a carefully selected audience and demographic, and you only pay per each click that ad receives. When done correctly, PPC ads can bring incredible value, leads and conversions to your business.
How Do PPC Ads Work?
Our process for developing the perfect paid advertising campaign begins with a thorough and comprehensive strategy. We do all of the research to make sure that your ad spend is best allocated to the proper platforms and advertising techniques.
Together we’ll develop and define goals specific to your needs, and the ways to effectively measure those goals and targets. What works for one business or industry may not work for another. Each PPC advertising campaign and strategy is custom-tailored to you.
Popular Pay-Per-Click Ad Platforms
Here are some of the most popular PPC ad platforms that advertisers use.
Google Ads is one of the most popular platforms for pay-per-click advertising campaigns as it gives room for many different types of ad groups, retargeting, audience building, A/B testing and more.
Facebook advertising has become wildly popular depending on the industry. With many choices such as carousel ads, video ads, Instant Experiences, and lead capture forms, Facebook offers infinite possibilities for paid advertising.
Instagram is a great platform for visual advertising such as photo/carousel ads or video ads either in feed, or in stories. If your company or product has a powerful visual story, Instagram is a great opportunity for paid ad campaigns.
B2B companies will find success using LinkedIn advertising campaigns. LinkedIn is an ideal paid advertising platform and resource for lead generation and inbound marketing campaigns for B2B business industries.
How To Use Targeted Ads Effectively
The process of using PPC ads effectively and efficiently begins with a comprehensive strategy. When it comes to choosing the right marketing agency to handle your PPC campaigns, make sure your goals are determined, measurable, and achievable.
1
Audience Research and Targeting
The most crucial part of developing a paid ads strategy is through research and preparation. We build our audiences using industry research, in-depth Analytics data, and buyer personas.
2
Keyword Optimization
What are your potential audiences searching for? Keyword research and optimization is key. We make sure you’re bidding on the keywords that are relevant to your ad campaigns.
3
High-Converting Copywriting
Copywriting in PPC ads is tailored to your defined audiences and effective language used that audiences find relatable, relevant, and is most likely to turn them from prospects to buyers.
4
Goal and Conversion Tracking
You need to know your ad campaigns are working. Goals (phone calls, leads, form submissions, e-commerce sales, etc.) are defined, measured, tracked, and optimized for.
5
PPC Ads and Remarketing
We set up Remarketing tags and Facebook Pixel to target previously engaged audiences for retargeting campaigns, and creating Lookalike audiences to further extend ad reach.
Reporting and Analytics
It’s imperative that you see the ROI (return on investment) and the value of not only your PPC ads budget, but the time spent on creating, managing, optimizing and maintaining your paid ad campaigns. When you sign up for PPC ads with us, you receive comprehensive monthly reports to go over each valuable metric defined before the project even begins.
Your Vancouver Island PPC Ad Specialists
In tandem with an effective lead generation or PPC ad campaign, we ensure that your landing page is optimized for your campaign. Our team handles all aspects of managing your paid ad campaigns.
Looking for something outside of these scope of services? Contact us to create your specialized online marketing strategy.