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Search Engine Optimization
What Is SEO?
SEO, or Search Engine Optimization, is efforts made to improve and increase the amount of organic traffic your website receives from search engines. Optimizing your website for SEO is a multi-layered process, and takes ongoing monitoring. Ultimately by optimizing your website for SEO you are able to reduce any paid ad spend through other channels such as Google Ads, and ensure that the traffic you’re receiving is relevant and valuable to your website, and that your visitors are converting.
SEO and Online Marketing
“SEO is a marathon, not a sprint.”
SEO efforts must be measured over time. There are plenty of ways to initially optimize a website for SEO, but Google’s algorithms and core updates continually affect SEO efforts and so opportunities must be monitored and optimized to keep your website ranking organically in search engines.
SEO is essential in online marketing strategies because ultimately the efforts of SEO ties in with the attract phase of inbound marketing, drawing relevant traffic to your website.
Our Approach to Search Engine Optimization
We start our search engine optimization with extensive keyword research to see where your website is currently ranking in Google search results, as well as discovering any ‘keyword gaps’ – keywords that your competitors are ranking highly for that you may be missing out on. We combine content and keywords with other technical SEO implementations and improvements, including site speeds, loading times, and all other factors Google takes into consideration when preferring your website over your competitors.
Content and Hierarchy Audits
Your website’s content is an excellent resource for ranking higher in search engine rankings. The more relevant your website’s copy (content) is, the more likely it is to be picked up in search results. We will do an audit of your website’s content and the hierarchy of your page’s headings to make sure relevant keywords and synonyms are being accurately reflected and included.
Keyword Ranking and Opportunities
Our keyword research will identify the keywords you’re currently ranking for, and we’ll determine the best ways to further optimize for those, as well as identifying new keywords and opportunities you may not be fully utilizing. We then monitor your website’s organic ranking and keywords over a process that takes 3 to 6 months, and keep an eye out for any new on-page content opportunities.
Competitor Analysis
Chances are your competitors are doing something different from what you’re doing. But is it working? If so, how well? When we analyze your competitors we look for keyword gaps, pillar content opportunities, backlinking opportunities and more. Don’t know your competitors? That’s okay! Give us your industry and target area and we’ll find your most likely competitors. We use this information to propel an SEO strategy for your website.
Local SEO and Google My Business
What is local SEO? We use a targeted and custom-tailored strategy to help your business get found in local search engine results. Part of our strategy is to optimize your Google My Business profile, encouraging client reviews, and creating a timeline posting schedule to make sure that your business is getting noticed, engaged with, and found in local search results.
Directory Backlink Building
Backlinking is a great SEO strategy to help increase your website’s Domain Authority, and shows Google that the information on your website is deemed relevant and valuable, increasing traffic and organic search result rankings. We do backlink outreach, and work to disavow any backlinks on your website which may be potentially hurting your SEO and site performance.
Website Performance
Your website’s performance affects your SEO ranking more than you may know! If your site or page has a long loading time, you’ll find you have a high bounce rate – indicating that the load times are causing users to ‘bounce’. Ultimately Google prefers a website that’s optimized for site speed, relevant on-page content, and volume and traffic. We work to decrease bounce rates.
Google Search Console
When it comes to monitoring your website performance, ensuring that sitemaps are up to date and being crawled regularly and properly submitted, and analyzing the performance of each page. We use Google Search Console to identify potential performance issues, search queries, traffic patterns and more. Google Search Console keeps your website’s sitemap updated to identify any errors.
Your Vancouver Island SEO Professionals
Get started on optimizing your website’s SEO today by taking our AuditMyWebsite quiz to determine which audit package is best for your business!
Looking for something outside of these scope of services? Contact us to create your specialized online marketing strategy.