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Social Media Strategy
Building A Social Media Plan For Your Business
When it comes to using social media for your business the first thing you have to ask yourself is – “Why?” What is the purpose of social media and how does it tie into your business’ marketing strategy? Are you using social media to sell products or services? Are you taking bookings or sending your visitors to e-commerce pages on your website? Are you trying to increase engagement on posts? If you don’t know the answer to any of these questions – welcome! This is what creating a marketing strategy and social media plan is all about.
Research, Audiences, Intent
Who are your audiences? What platforms are they scrolling through, active on, and most importantly which platforms are they engaging with the most? For example, if you’re teaching an online yoga class, it’s highly unlikely that your ideal target audience will be using a platform such as TikTok.
How do you determine your target audience for a social media strategy? Google Analytics provides a wealth of valuable information to best determine who your target audience is. Then we can begin to look into the psychology of content marketing. What type of messaging will they likely respond to? What sort of imagery can we use to grab their attention? What are the goals we want them to complete? (Site traffic, sign-ups, purchases, etc.)
The first step of building a social media plan is to research, define our audiences, and know our goals and intentions through social media marketing.
Best Social Media Platforms for Advertisers
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TIK-TOK
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YOUTUBE
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Social Media Mentorship Programs
If you’re the type of business owner who loves being hands-on and involved, we have a great program for you. We offer social media mentorship. How does it work?
1
We do the audience and targeting research
We take care of the hardest part – the research and audience building. You will receive a document complete with your top three demographic of buyer personas to understand your audience.
2
We make the recommendations for social media platforms
We can best gauge which social media platforms will be the most effective for your target audiences, and some quick tips and tricks for reaching them properly on those platforms.
3
We build out a content calendar and schedule
To keep everything organized and structured it’s best to create and adhere to a posting schedule for all social media platforms. We create the content calendar template and posting schedule for you to use and re-use as necessary.
4
We will optimize hashtags and posting times
It’s important to know which hashtags are performing and what your audiences are searching for. We optimize for hashtags, as well as posting times no matter your time zone.
5
We mentor your in-house team
Lastly, our team will go over the social media strategy and plans with your in-house team to mentor them in best practices, content creation, copywriting, posting times, and to give them a thorough understanding of how they can manage your business’ social media needs effectively and efficiently.
If you’re the type of business owner who wants to stay hands-off, set it and forget it, and let somebody else manage the tough stuff with the routine performance report, we’ve got your back there, too.
Content Creation Services
“How do you know what to post?”
When it comes to content creation, many business owners find it difficult to know what they should be posting. Most social media accounts are managed ‘on the fly’, and as business picks up, the posting schedule diminishes, and content doesn’t flow as smoothly, and the quality of content begins to decline. Suddenly your clients and target audience are no longer engaging with your content.
This is why sticking with a schedule of content that’s a mix of: industry-related, seasonal/holiday, products or services, events, staff, or content that humanizes your brand and business is absolutely key. By using our content calendar and scheduling system, you never have to worry about opening your phone to wonder what you should be posting for that day.
“I don’t have photography assets for my business.”
Not a worry! Our team has access to hundreds of thousands of stock photos. We’re skilled in sourcing images that accurately represent your business and services, and appeal to your target demographic.
“Can we make the content consistent?”
Absolutely. We’ll work with your company’s brand kit to establish or maintain a brand voice, messaging, and follow all corporate design elements including fonts and brand colors.
Your Vancouver Island Social Media Marketing Company
If you’re looking for an expert to deconstruct your website’s performance and hand you the data in a clear and cohesive way, contact our team today. We’re happy to help with our years of expertise.
Looking for something outside of these scope of services? Contact us to create your specialized online marketing strategy.