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Marketing Support and Strategy
Do You Need Help Building A
Marketing Strategy?
You’ve got this great business or product. Great! Now what?
This is where you call in the experts. Creating a marketing plan can feel overwhelming or daunting to new or even experienced business owners. The advertising and marketing industry changes so fast that marketing plans created initially may not be as effective anymore. Marketing trends change and must be adapted to. This is where your marketing team of experts comes in – we stay on top of industry trends and research to build the most effective marketing strategies custom-tailored to your needs.
How To Build An Effective Marketing Strategy
1
Define your goals
Goals are imperative when it comes to putting together an effective marketing strategy. Each business will have different goals and goal-setting strategies have to be tailored for each marketing strategy.
2
Research your audience
Knowing who your audience is ideal and essential. Different audiences and demographics respond to different marketing efforts, campaigns and strategies, and even different copywriting, ad messaging, and ad creative (photos/videos). Knowing how to tailor your message to each audience begins with the audience research.
3
Define your value propositions
How does your product or service stack up against your competition? What sets you apart? Your value propositions. In order to best advertise your product or service, it’s essential to know what sets you apart from the competition.
4
Create a budget
One of the most common questions is – “How much should I spend on my online marketing plan?” There’s no set answer or standard amount. Part of the definition of a budget recommendation is the thorough research required to create an effective marketing strategy. Our team can help you with a budget recommendation.
5
Launch
After all of the research is done, strategy built and budget defined, it’s time to launch your marketing plan! Launching is not the last step when it comes to online marketing, however.
If you’re the type of business owner who wants to stay hands-off, set it and forget it, and let somebody else manage the tough stuff with the routine performance report, we’ve got your back there, too.
6
Refine, measure, regroup
Launching a marketing plan is not a ‘set it and forget it’ strategy. Continual monitoring must be done to make sure your marketing plan, be it a focus on SEO, paid social media ads, Google Ads, or any other marketing strategy, is continuing to perform to the best of its capability, and refining marketing efforts as necessary.
Marketing Support
Are you midway into a marketing campaign or strategy and finding you have no time to manage or monitor it? Not a problem. We’re able to analyze current marketing plans and make sure that your project stays on task, on track, and keep the trajectory of your existing marketing plan flowing smoothly.
We can also make recommendations for improvement on current marketing strategies you may have in place as well.
Develop, Maintain and Monitor Marketing Efforts
Monitoring marketing efforts is absolutely essential. Marketing plans must be monitored to make sure that your campaigns, no matter where they are launched, are performing successfully.
What happens if your campaigns stop performing? We pivot the strategy and adjust goals.
Create Your Marketing Strategy
Let us take the guesswork out of your marketing strategy. When you use our team of experts to help build your strategy and marketing plan, it gives you more time to do the important things you need to do to run your business. We’re here to help.
We play well with others.
If you have an in-house marketing team – great! We’re happy to build a strategy, help you implement, or mentor your marketing team and offer guidance and support for them.
Your Vancouver Island Marketing Strategists
Looking for something outside of these scope of services? Contact us to create your specialized online marketing strategy.
Best Social Media Platforms for Advertisers
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TIK-TOK
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YOUTUBE
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