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Content Marketing
What Is Content Marketing?
Content marketing works in the first part of the buyers cycle to attract potential customers through targeted and engaging content. This can be done through paid ads, organic posts, on-page SEO, inbound marketing or inbound blogging, or any other means of marketing through tailored content.
Content Marketing and SEO
We use content marketing and SEO in tandem. How? SEO is based around search intent, so we analyze keyword volumes, densities, and difficulties to tailor on-page SEO content (oftentimes inbound blogging with a call-to-action) to organically draw your audience into your content when they are actively searching for it. Content marketing and SEO go hand-in-hand.
How Does Content Marketing Work?
Content marketing starts with search intent and defining what relevant content will draw in the ideal audience for your product or service. Depending on your industry and most valuable traffic sources, we’ll determine the best type of content to draw in your audience – written, visual and video are some of the most popular methods of content marketing.
Create High-Converting Content
How do you know what content will be the most effective and the avenues to reach your audience? That’s our job. We’ll do the marketing research to determine the content your audience is responding to through Analytics and competitor research. Then our creative team will provide you with content curated for the best online marketing channel.
Attract Relevant Audiences
We build your target audiences and buyer personas using in-depth Analytics information found on the back end of your website, social media channels and statistics and more. Different audience types will respond differently to their own marketing techniques, and we take all of this into consideration when building your custom tailored marketing strategy.
Integrate Search Engine Optimization
We integrate SEO, or search engine optimization into our content marketing strategy. This is part of a marketing strategy called inbound marketing. When done correctly, inbound marketing focuses on keyword strategies to draw in your audience organically, ultimately reducing your paid ad spend and generating traffic.
Inbound Marketing and Content Marketing Strategies
Inbound marketing focuses on attracting relevant audiences through content and encouraging them to take an action on a page – usually an inquiry, form submission, lead capture, purchase/conversion, or booking an appointment.
Inbound Blogging
Blogging is an increasingly popular method of inbound marketing working with search engine optimization to ensure your readers are landing on relevant content. Inbound blogging also includes a call-to-action to encourage the reader to take action as a result of the content. Blogs also make valuable and shareable content across social media platforms, or to be included in newsletters.
Creative Content
When it comes to marketing, psychology is oftentimes incorporated into advertising. This is especially true when it comes to written content, and visual content. When we’re building out ad sets, it’s imperative that the ad creative must be relatable to the target audience built off of Analytics data. Our creative team makes sure to use imagery that will captivate the audience, and that they will resonate and relate with.
Your Vancouver Island Marketing Strategists
Let us handle your content marketing needs. We apply our years of experience and expertise into making sure that your on-page content and visual content is attracting the right audience, and that your content is converting. Contact our team today to learn more about content marketing services on Vancouver Island.
Looking for something outside of these scope of services? Contact us to create your specialized online marketing strategy.