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Google Analytics
What Is Google Analytics?
Google Analytics is one of the most beneficial tools when it comes to testing your website’s performance, effectiveness, traffic sources, audiences and more. A wealth of valuable information about your website lies behind Google Analytics.
We use Google Analytics to monitor performance, visitor insights, build audiences, detect underperforming content through bounce rate analysis and to make recommendations for optimizing your website moving forward.
How We Use Google Analytics in Online Marketing
Google Analytics helps build ongoing online marketing strategies and campaigns by determining user behaviour and acquisition techniques. By knowing your target audience and where they’re finding your site, you learn how to create better content and how to direct valuable traffic sources.
Building Target Audiences Through Google Analytics
Who is your target audience? What are their ages, demographics, and region? Furthermore, what are their interests? Google Analytics gives us all of the information and data we need to build audiences for further online marketing efforts such as paid advertising campaigns or creating organic search result content. When executing a marketing strategy, knowing your audience is essential – each marketing campaign should be tailored to a specific audience.
Determining Best-Performing Pages
We use Google Analytics to see which pages on your website are performing the best by seeing how long users spend on each page, and the bounce rate (a bounce rate is a measure of how many visitors land on one page and leave without completing any other actions such as clicking elsewhere or filling out a contact form) to see what content and pages are working best.
Conversion Rate Optimization
We can use the back-end Google Analytics data to assess why each page is performing the way it does, simply by stacking that page against relevant metrics. Using Google Analytics data allows us to analyze the user experience of a page and make recommendations to optimize the content or call to action on the page to optimize and increase your conversion rate.
Custom Goal Tracking
By installing a Google Analytics tag on your website, goal tracking is now able to be measured. Through Analytics we can select goals – contact form submissions, phone calls, purchases, sign-ups, and more – and measure those goals according to each page.Â
Measure Online Marketing Efforts
It’s easy to visually measure online marketing efforts using Google Analytics. We integrate the indicative metrics into an interactive dashboard to indicate the success of any online marketing strategies such as paid ad campaigns, SEO optimization, inbound marketing and inbound blogging, newsletter campaigns, social media campaigns and more.
Data Reporting
We will create a Databox dashboard for your website but what do all of these numbers, pie charts and graphs mean exactly? Every quarter we will book a meeting with you to go over all of the metrics and measure the data on your website, in a way that’s clear and simple for you.
Your Vancouver Island Analytics and Online Marketing Team
If you’re looking for an expert to deconstruct your website’s performance and hand you the data in a clear and cohesive way, contact our team today. We’re happy to help with our years of expertise.
Looking for something outside of these scope of services? Contact us to create your specialized online marketing strategy.